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June 26, 2011, 12:45 am
Filed under: Marketing
Filed under: Marketing
The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
My rating: 4 of 5 stars
You think you’re a social butterfly? Why not leverage it in your own business? The Referral Engine books help you find better clients and narrow the cloud of potential anybodies down ‘who would buy from you and what are they like’ plus how to reach them. Word of mouth has always been the stronger medium due to power of context, John Jantsh is the person to go to in utilizing this medium.
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